App Marketing

Internet Marketing Funnel

Target
Prospect – app discovery, letting them know the product exsists
Lead
Purchase
Loyal Customer — buy addons
Advocate — good rating

Conversion

User completes a goal i.e. purchase

Target Audience

Find by looking at similar apps – how many users do they have

Ranking Factors

Total installs
Active install %

Title

Branded vs Keyword
Could use both
Can add * symbol to title

Keyword Research

Google Keyword Tool or AdWords Account — use exact term
Find best keyword for title
Find 20-40 target keywords for description
Don’t use keyword farms

Market Listing

Icon is important
Need a great winning first sentence
Landing page optimization can make a difference — Can use Google Website Optimizer
Add Call to Action — Install today to start your fun
Add testimonials
Reassure the user
Need promotional image — Makes a big impression on customers
Action Screenshots better than preferences — consider adding words to screenshots

YouTube Video

Lots of hits from Google Play website
Think movie trailer
Visualize themselves with your app and how their lives will change

Conversions

Quality matters

Metrics

  • Free to Paid
  • Win a game
  • Use app often
  • Rate the app

App quailty

Users only care about features they want
Users may give up if they can’t find what they want — make games easier to find

Google’s Conversion University

Good information on conversion

Website

Track conversions
Use BIG BUTTON to go direct to market listing – Make it easy
Use referral tracking for website buttons
Tag URLs to website from other marketing

Paid Ads

Track to ROI – drop losers and keep winners
Pay Per Install
Pay Per Action
Can be used Test calls for actions

http://eepurl.com/d9tZj

Hiring People

Out source
Contract from a spec
Part time
Full time – Best
Pay via Paypal mass pay
Have send daily email report
onlinejobs.ph
Odesk
Elance
Freelancer.com
Hire One at a time
Exchange multiple communications before hiring
Use test task

Project Management

BaseCampHQ

Apps

Release MVP – Minimum viable product

Getting More Comments

Releasing meaningful updates
Talk up your updates
Ask for comments

Enganging Users

Email newsletter – subscribe in app
Use auto-responders
MailChimp – Has reports
Respond to comments
Ask uses to take action
Leave a comment
Respond to Survey
Social Media
Help Desk — common questions and answers, macros, Zendesk
AppsFire

Internet Marketing

Get keywords
Make one page for each keyword
Market Samurai – To be the first page on Google you must beat the first page
Use Google webmaster tools
Post on blog every day or make new webpage
YouTube is Second largest search engine — Link needs to be first thing in your descriptions
TubeToolBox — good tool to find subscribers

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